D E E P A N A I R
U X | C O N T E N T S T R A T E G I S T
C O N T A C T
dpa.nair@gmail.com
Dallas, TX
S K I L L S
MARKETING
Content Strategy
Copywriting
Inbound Marketing
Content Optimization
E-mail Marketing
Customer Engagement
Campaign Management
Lead and DemandGeneration
SEO and SEM
TECHNICAL
Adobe Suite (inc AEM)
FIGMA
WordPress
Sharepoint
Magento
Hootsuite & SproutSocial
Tableau
Semrush & Moz
Asana, Confluence & JIRA
W O R K E X P E R I E N C E
LEAD CONTENT STRATEGIST
AT&T Inc | Oct 2023 - Current
Develop and execute product marketing strategies for AT&T’s business portfolio, including 5G, Fiber and value-added services
Drive strategic go-to-market initiatives through data-driven content roadmaps, translating complex technical offerings into compelling customer-focused narratives
Led market research initiatives and competitive analysis to identify emerging trends and customer needs, resulting in the successful launch of new products and services across AT&T's connectivity portfolio
GLOBAL CONTENT STRATEGIST
Amazon Inc | Oct 2021 - March 2023
Championed research-based comprehensive content strategies that established a go-forward vision for expansion, growth, and content transformation.
Audit metrics and leverage data to provide actionable insights and recommendations for content roadmaps, information architecture, and quality mechanisms.
Led development of operational metrics around creator performance and enabled stakeholders to scale, problem-solve, and drive content creation initiatives.
Worked with worldwide channel marketers, UX designers, product managers, legal, sales teams, and other stakeholders to raise the bar on content quality across multiple Amazon content platforms.
Conduct content inventories, and audits, gauge gap analysis, and organize content into logical taxonomies and task-based flow.
CONTENT MARKETING SPECIALIST
Perficient Inc | Aug 2019 - Feb 2020
Spearheaded and developed creative concepts and scripts for a pilot podcast series that showcased the human impact of Perficient’s digital solution.
Collaborated with SMEs across the business to develop strategy and copy on specific platform solutions and trending industry topics, including analytics, personalization, and top digital marketing trends.
Developed content for promotional emails, guides, blogs, and websites to support lead generation for Perficient’s clients.
Established a content foundation of guides, infographics, videos, and client success stories to support lead generation.
Collaborated on developing marketing strategies and campaigns for the year while continuously sharing new tactical ideas for the team.
DIGITAL CONTENT SPECIALIST
SMAL Marketing | Mar 2019
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
Generate, edit, and publish compelling content with creative concepts to showcase the brand and strategy.
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices.
COPYWRITER
Kaiser Permanente | Sep 2016 - July 2017
Conceptualized and write copy to increase recognition of Kaiser Permanente as a leader in quality health care, applying an in-depth understanding of diverse market segments, health care trends, and strategic goals.
Created outward-facing, benefit-driven marketing materials and digital content for members, consumers, and the business audience, including brokers and employers.
Translated complicated ideas into an easy-to-understand copy that follows our messaging, brand, voice, and style guidelines.
LEAD COPYWRITER
Jafra Cosmetics | Sep 2015 - Feb 2016
Supported the company's strategic objectives and marketing strategy through thoughtful and creative copywriting for various communication channels, including print, web, and social media.
Developed copy and content ideas in various writing styles - promotional, interactive web, web promotions, e-blasts, editorial, training, letters, and technical forms.
Worked on content flow and developing brochures, leaflets, and fliers.
COPYWRITER
OPIVU Cosmetics | Dec 2013 - Aug 2015.
Key player in the evolution of the brand voice blueprint, global copy guidelines, and messaging.
Worked closely with Creative Director, designers, brand marketer lead, and PR to turn clients’ needs and business goals into compelling experiences through the written word.
Delivered campaign concept copy and product messaging and partnered with the social team to implement learnings from testing and other metrics and applied them to new campaigns.
COPYWRITER INTERN
2600Hz | 2015 - 2016
Collaborated with leadership to achieve 2600Hz’s marketing objectives and apply best practices and ROI analysis to deliver efficient marketing and communications plans.
Executed both small- and large-scale marketing campaigns across digital, events, and content marketing efforts (e.g., blog posts, social media, podcast audio recordings, video content, etc.).
Supported creating and designing digital and printed marketing materials, media kits, and sales tools to support 2600Hz brand positioning and sales efforts
COPYWRITER/CLIENT RELATIONS
Ogilvy&Mather India | April 2008 - April 2010
Created persuasive messaging, creating compelling stories while maintaining the strategic brand voice.
Wrote both long and short copy, scripts, and treatments and worked with internal and external production resources to bring to life creative concepts.
Collaborated with cross-functional team members on account, production, strategy, tech, PR, and media.
C E R T I F I C A T I O N S
FIGMA for UX Design
UX Foundations: Accessibility
Content Marketing
Hubspot Academy 2021-23
Microcopy & UX writing
Udemy
E D U C A T I O N
M.F.A (Masters in Fine Arts)
Advertising
Academy of Art University
San Francisco
2010 - 2013
B.Tech (Bachelors in Technology)
Computer Science
Rajiv Gandhi College of Engineering
India
2001 - 2005
I N T E R E S T S
True crime podcasts
90’s R&B
Calligraphy
Antiquing
Fiction Literature